
Prepared by :
JESSICA BEVILACQUA
VISUAL MERCHANDISING
BRAND PRESENTATION
RETAIL ENVIRONMENTS
JB
JB
PORTFOLIO ARCHIVE:
PORTLAND METRO MARKET
EST. 2020
SPEEDO
SPEEDO
SPEEDO
Brand Support/Speedo
Men's and Women's Competitive Swim and accessories
Role
Visual Merchandiser
Brand Partners
SPEEDO
Project Type
Monthly Brand Support
Location
DSG
THE CONCEPT: Easy Brand Accessibility
Create a beautiful aisle so the serviced brand stands out
In this environment, it is important to elevate the entire aisle and make sure the brand holds the largest amount of space compared to the competitors
Women's and Youth Competitive Swim
create a space where the brand holds the largest amount of space
Create a retail environment that enables athletes to easily navigate and shop swimwear assortments, while clearly communicating the breadth and depth of Speedo’s product offering through strong visual merchandising.
Men's Competitive SWIM
Create a brand zone that is easily recognizable
Create a retail environment that enables athletes to navigate easily and shop swimwear assortments, while clearly communicating the breadth and depth of Speedo’s product offering through strong visual merchandising.
Goggles and Accessories
Showcase SPEEDO by ensure all brands have the same standards
Create a retail environment that enables athletes to navigate easily and shop swimwear assortments, while clearly communicating the breadth and depth of Speedo’s product offering through strong visual merchandising.












