Adidas

WORLD CUP

ACTIVATION

Adidas WORLD CUP ACTIVATION

Redefined product and spaces to execute high-impact in-store activationS celebrating the FIFA World Cup. The concept focused on immersive storytelling. hero product presentation, and a sports-driven atmosphere to drive engagement and sales.

Role

Visual Merchandiser

Brand Partners

adidas

Project Type

Event Promo, Activation, and Support

Location

DSG - Portland Metro Market

THE CONCEPT:

CELEBRATE THE GAME

EXCITE THE CURRENT FAN

INSPIRE THE NEW ONE

EMBRACE ALL OF THEM

We brought the energy of the World Cup to life in-store through bold color, national team storytelling, and immersive product presentation that captured the excitement of the tournament.

STORE OVERVIEW:

FULL STORE TRANSFORMATION BROUGHT THE GAME INTO EVERY STORE TO INSPIRE EVERY FAN, NO MATTER HOW FAR THEY WERE FROM THE STADIUM STORE

We brought the energy of the World Cup to life in-store through bold color, national team storytelling, and immersive product presentation that captured the excitement of the tournament.

DETAILS DRIVE ENGAGEMENT:

360 DEGREE TRANSFORMATION COMES DOWN TO EVERY DETAIL, FROM FIXTURE DETAILS TO EXCLUSIVE BRANDED MOMENTS. EVERY DETAIL WAS CONSIDERED TO ELEVATE THE FAN EXPERIENCE AND HIGHLIGHT KEY PRODUCTS.