Other Adidas Activations | JessicaBevilacqua.com

Adidas

Brand Support/Adidas America

New style activations

professional athlete in-store promos

Role

Visual Merchandiser

Brand Partners

adidas

Project Type

Seasonal Brand Activation

Location

DSG - Portland Metro Market

SUPERSTAR

THE CONCEPT: Introduce a new style segment

create an attitude that attracts the athlete to a new style of power and simplicity

Launch occurred at the height of back-to-school it was important to make the impact seamless but stand alone, so it attracted more than the teenaged athlete. during the launch product was delayed so it was important to show cohesion between current product and the product launch

Activewear Footwear Activations

Everyday and active footwear plays an equally critical role alongside sport-specific footwear in the assortment

showcasing the new and updated styles as well as any info graphic/ graphic package they come with is important to help the athlete make the most informed decision and it also increases sales because its not all about brand recognition anymore

Soccer Footwear Activations

Professional athlete endorsements drive sales

Athletes will emulate what they know and whom they know. Product placement endorsed by their favorite athletes is a huge way to drive sales, so it is important to ensure these endorsements are perfectly placed with the correct product and current styles as well as properly maintained to ensure they aren't damaged.

Soccer/Jersey Activations

In a soccer-driven market like Portland, it is critical to properly merchandise new adidas jerseys alongside related apparel and soccer balls to maximize visibility and sell-through

To ensure a seamless sport specific experience all products and corresponding product are placed in or near the house of cleats section. this helps the athlete and the team member find what they need with ease