Bombas | JessicaBevilacqua.com

Brand Support/Bomabas

Accessory Brand

BOMBAS

Role

Visual Merchandiser

Brand Partners

Bombas

Project Type

2x quarterly

Location

DSG - Portland Metro Market

Sock Floor Fixtures

Create style separation that makes shopping easy

Visibility is essential when merchandising socks, as they are a high-turn, decision-driven product. If customers cannot quickly identify what they need, they are more likely to disengage and purchase from a competing brand.

Sock Floor Overview

create a defined space for the brand

\

Visibility is essential when merchandising socks, as they are a high-turn, decision-driven product. If customers cannot quickly identify what they need, they are more likely to disengage and purchase from a competing brand.

Shoe Deck floor fixtures

create a moment for the brand in close proximity to the shoes

Positioning sock fixtures within the footwear environment creates a cohesive brand moment by directly connecting product to purchase intent. When socks are merchandised alongside footwear, it reinforces a natural add-on opportunity—supporting the idea that new shoes are best paired with new socks.

Inventory checks

show the brand where inventory issues exist

Inventory challenges impact the brand, store, and customer experience, making transparent communication essential. While not ideal, these issues reflect the operational realities of retail