Adidas America Women's | JessicaBevilacqua.com

Adidas

Brand Support/Adidas America

Women's Lifestyle and Activewear Retail Pad focus

Role

Visual Merchandiser

Brand Partners

adidas

Project Type

Weekly Brand Support

Location

DSG - Portland Metro Market

Women's Lifestyle

Create an attitude that sells the story to the athlete and the everyday fashion enthusiast

I create the attitude of the mannequin by paying attention to how the athlete shops with the apparel pad. Each store has a different attitude, but the common thread has to be the product and Adidas. Layering and incorporating the relevant product helps sell the overall story.

Women's Active

create an attitude that moves the athlete through every moment while having a sense of fashionability that performs

I create the attitude of the mannequin by paying attention to the season. Activewear outfits have to be focused on the current season and active sports for that time. Active mannequin outfits don't have a long shelf life, so it is important to evolve and make them adapt quickly.

Floor Set

Attitude

of The mannequin has to match the flow of the product

To ensure a seamless experience i make sure the product matches what adidas needs, but i mix it with what i know the athlete needs to see based on customer perferences in the space

Floor Overview

Attitude

of The mannequin only works when every detail that surrounds it matters

To ensure a seamless experience, all details matter, from the table folds to the color configuration on the fixtures to making sure the right product is front and center. due to high concentration of competition its important to pull focus on way possible.