Prepared by :
JESSICA BEVILACQUA
VISUAL MERCHANDISING
BRAND PRESENTATION
RETAIL ENVIRONMENTS
JB
JB
PORTFOLIO ARCHIVE:
PORTLAND METRO MARKET
EST. 2020
Brand Support/ Carhartt kids
Boys' and Girls' Apparel
Carhartt
kids
Role
Visual Merchandiser
Brand Partners
LT 2 Apparel
Carhartt
Project Type
Bi-Weekly Brand Support
Location
DSG - Portland Metro Market
Boys' Apparel
The Carhartt Boys' apparel delivers a space that emphasizes functionality while maintaining a clear and shoppable presentation.
The Carhartt Boys assortment is merchandised to highlight the brand’s core values of durability and utility while remaining accessible for everyday wear. Product is organized to support easy navigation, with a focus on key categories that resonate with active lifestyles. Clean, intentional merchandising allows the strength of the product to stand out, reinforcing Carhartt’s reputation for quality and performance.
Girl's Apparel
The space balances function and style while maintaining a clear shopping experience.
Merchandising focuses on creating a balanced presentation that feels both functional and expressive, while maintaining strong organization and flow. The result is a space that supports ease of shopping while expanding Carhartt's perception within the girls category.
Floor Overviews
The Carhartt Kids floor is designed to deliver a cohesive, brand-right experience across all categories.
The Carhartt Kids floor brings together boys and girls assortments into a unified retail environment that reflects the brand’s identity. Consistent merchandising strategies create a seamless experience across the space, while clear product segmentation ensures ease of navigation. The layout supports both storytelling and shopability, allowing the customer to engage with the full breadth of the Carhartt Kids offering.
Before and Afters
The Carhartt Kids space was refined to improve clarity, flow, and overall brand presentation
The transformation of the Carhartt Kids space focuses on elevating both function and presentation. The “before” highlights opportunities in layout and product visibility, while the “after” showcases a more intentional and organized environment. Strategic merchandising improvements strengthen brand storytelling, improve navigation, and create a more engaging and cohesive shopping experience.
