Carhartt

Brand Support/Carhartt

Men's and Women's Apparel Focus

Role

Visual Merchandiser

Brand Partners

Carhartt

Project Type

Monthly Brand Support

Location

Kroger

THE CONCEPT: Create brand identity

Women's Apparel

The Carhartt Women’s pad blends function and versatility within a refined, approachable layout.

The Carhartt Women’s assortment brings a more versatile perspective to the brand’s durable foundation. Merchandising is designed to feel clean and intentional, highlighting product in a way that is both functional and elevated. The layout enhances flow and accessibility, while reinforcing Carhartt’s expansion into everyday lifestyle without losing its core identity.

Men's Apparel

create multi-line zones for a clean, easy-to-shop environment

The Carhartt Men’s assortment is merchandised to highlight the brand’s heritage of durability and performance. Product is organized with a clear, functional approach that supports ease of shop while allowing key styles to stand out. The space balances rugged storytelling with a streamlined presentation, reinforcing Carhartt’s position as a go-to for both workwear and everyday wear.

Floor Overview

deliver a cohesive, brand-right experience grounded in durability and clarity.

To ensure a seamless experience i make sure the product matches what adidas needs, but i mix it with what i know the athlete needs to see based on customer perferences in the space