
Prepared by :
JESSICA BEVILACQUA
VISUAL MERCHANDISING
BRAND PRESENTATION
RETAIL ENVIRONMENTS
JB
JB
PORTFOLIO ARCHIVE:
PORTLAND METRO MARKET
EST. 2020
Brand Support/Haggar
Men's Dress Attire
Role
Visual Merchandiser
Brand Partners
Haggar
Project Type
Archived Project
Location
Kohls
JcPenny
Target
Haggar
Haggar For Kohls
The Haggar shop at Kohl’s focuses on comfort, value, and easy outfitting.
The Haggar assortment at Kohl’s is merchandised to highlight comfort-driven product within a value-focused environment. The layout prioritizes clarity and ease of shop, allowing customers to quickly navigate key styles and outfitting options. Clean presentation and strong product segmentation reinforce Haggar’s position as a dependable, accessible brand for everyday wear.
Haggar for JcPenny
The Haggar shop at JCPenney delivers a more tailored and elevated presentation.
The Haggar assortment at JCPenney is presented with a more refined approach, emphasizing tailored product and polished outfitting. Merchandising supports a structured shopping experience, guiding the customer through key categories with clarity and intention. The overall execution reinforces Haggar’s heritage in classic menswear while maintaining accessibility for the everyday customer.
Haggar for Target
The Haggar presence at Target is streamlined, Business casual, and easy to shop.
The Haggar assortment at Target is adapted to fit business casual attire at a more casual price point, in a fast-paced retail environment. Product is merchandised with simplicity and efficiency in mind, allowing for quick decision-making and easy navigation. The presentation highlights versatility and comfort, aligning with the needs of a customer seeking functional, everyday style.












































