Prepared by :
JESSICA BEVILACQUA
VISUAL MERCHANDISING
BRAND PRESENTATION
RETAIL ENVIRONMENTS
JB
JB
PORTFOLIO ARCHIVE:
PORTLAND METRO MARKET
EST. 2020
Adidas
Adidas
Adidas
Adidas
Brand Support/Adidas kids
Boys' and Girl's lifestyle Apparel pad
Role
Visual Merchandiser
Brand Partners
LT 2 Apparel
Adidas
Project Type
Bi-Weekly Brand Support
Location
DSG - Portland Metro Market
Boys' Apparel
Soccer and everyday apparel are strategically merchandised together to reflect how the consumer actually shops and dresses
The Adidas Boys assortment is designed to seamlessly integrate soccer and lifestyle product within a single pad, creating a more natural and intuitive shopping experience. By breaking down traditional category separation, the space reflects the versatility of the product and the way young athletes move between sport and everyday wear. Strategic merchandising enhances product storytelling, improves flow, and reinforces Adidas as both a performance and lifestyle brand.
Girl's Apparel
The Adidas Girls space is designed to balance performance and lifestyle with a strong, cohesive point of view
The Adidas Girls assortment brings together performance and lifestyle apparel in a way that feels both elevated and approachable. The layout prioritizes clarity and flow, allowing product to be easily navigated while still delivering strong visual impact. Through thoughtful merchandising and styling, the space highlights versatility and self-expression, reinforcing Adidas as a brand that supports both movement and everyday style.
Floor Overviews
Strategic updates improved flow, elevated product visibility, and brought a stronger sense of brand energy to the environment.
The Adidas Kids space was redesigned for clarity, energy, and ease of shopability. Updated merchandising and layout create a more engaging and brand-forward experience.
Before and Afters
create a more engaging and intuitive shopping experience.
The Adidas Kids section was reimagined to better engage young athletes and their families through improved layout, product visibility, and storytelling. The “before” highlights opportunities in flow, clarity, and brand presence, while the “after” demonstrates a more intentional retail experience—balancing functionality with playful energy. Through strategic merchandising and spatial adjustments, the updated environment enhances shopability, strengthens brand identity, and creates a more engaging and accessible experience for the consumer.
