Goodr | JessicaBevilacqua.com

Brand Support/goodr

accessory brand

goodr

Role

Visual Merchandiser

Brand Partners

goodr

Project Type

Brand Support

Frequency is store-dependent

Location

DSG

DSW

GOLF GALAXY

Portland Metro Market

THE CONCEPT: create visibility and easily accessible style and color options

create an easy shopping experience, focusing on best selling style "OG"

Take the wall of sunglasses and make it accessible to the customer, make sure they have access to as many of the best selling styles as possible while maintain a pricing structure that makes sense for the location

Floor fixtures

maintain consistency across different stores to make shopper experience seamless store to store

uphold brand standards of low to high pricing, colorization, and stylization

DSG Fixture location overviews

create a designated space for the goodr

Removing competitor products and defining brand space to hold there location as a front and center brand

Brand Support at Golf Galaxy

Create a brand identity that makes any athlete interested in the product

due to limited space Goodr has to be placed at the register and it is importatnt to carve out a sense of brand identity in a small confined space that elevates the product from a impulse buy to a must have brand. brand standards in this location are very important to follow.

Brand Support at DSW

provide brand support and create a brand identity for a new retailer

Goodr needed brand support for a retailer they were struggling to have a good footing in. In this situation, it is important to partner with the store and set brand standards