Adidas Golf | JessicaBevilacqua.com

Adidas

Brand Support/Adidas Golf

Men's and Women's apparel fixture focus

The concept: Create an impactful brand identity

Leverage a limited footprint within a crowded floor to create a strong brand impact and inspire athletes to engage with adidas golf style, both on and off the course

for this location the attitude has to be refined and business casual while mixing in brand identity and style flairs.

the clothes for the demographic often double as business attire and have to transition in and out of the office seamlessly. when available layer are often used to help create the multi function outfit

Role

Visual Merchandiser

Brand Partners

adidas

Project Type

Monthly Brand Support

Location

Golf Galaxy

Men's Apparel

create an attitude that moves the athlete from the putting green to the office

This location is often treated as a boardroom. Lots of business calls and a few meetings take place on the putting green. This location is often an extension of many people's day, whether it is a retail store. For the men's mannequins, it is especially important to showcase new styles while paying attention to refinement, seasonal weather, golf course destination, and golf tournaments

Men's Floor Overview

Attitude

of The mannequin only works when every detail that surrounds it matters

To ensure a seamless experience, all details matter, from the table folds to the color configuration on the fixtures to making sure the right product is front and center. due to high concentration of competition its important to pull focus on way possible.

Women's Apparel

attitude

has to be fashion-forward, feminine, and practical

Women’s apparel in this location receives less emphasis due to the primary customer demographic, making it essential to intentionally ensure the assortment remains accessible, appealing, and inclusive for all shoppers.

Because of inventory and demographic limitations, women’s mannequins are updated less frequently and are typically styled in coordination with the men’s presentation

Women's Floor Overview

Attitude

of The mannequin only works when every detail that surrounds it matters

To ensure a seamless experience, all details matter, from the table folds to the color configuration on the fixtures to making sure the right product is front and center. due to high concentration of competition its important to pull focus on way possible.

Shoes and Accessories

All aspects of the brand matter, allowing the athlete to be outfitted head-to-toe

This location allows athletes to shop the full Adidas assortment, from hats to footwear. Each product reinforces brand identity and builds a cohesive Adidas athlete experience on and off the golf course. Achieving this requires precise execution across every detail